Whether you’re just starting out or your blog or biz has been around for a while, having a clear brand style makes things so much easier.
Not sure what a brand style board is?
- Your style board should include your brand colors, design style (photos), and the fonts you will use.
- Everything in your creative business will flow from this style and set the stage for your website colors and images, your social media marketing, and your blog posts.
- All of this needs to be consistent and in line with the feelings you want people to have when they interact with your brand.
So how can you find your brand style?
When you’re starting to define your brand you should first take a look at your own personal style. After all, your brand is an extension of you so don’t be afraid to show your personality.
1. First, let’s take a look at your personal style to get a direction for your brand’s style.
- What kind of clothes do you like? Do you dress preppy, casual, or professional? This will set the tone for your brand colors and website design.
- Who are you? Are you quirky, funny, or serious? This will set the stage for your brand’s voice on your blog, and your social media posts.
- What is your decorating style? Do you love rustic and vintage, maybe glam, or are you modern and minimalist? This will set the stage for your website and images.
2. Pinterest can help you get a solid direction for your brand’s style.
Pinterest is the perfect place to find brand style inspiration. When I was thinking about my brand style I decided to look for different images I liked in Pinterest.
First, I created a secret board on Pinterest titled, Style Inspiration.
Then I searched in Pinterest for colors that I liked, fonts and styles that caught my eye. The more specific you are in your search the better. You can search for a color you like or a design style. I’ve searched for pastel pink, and vintage glam, to find images and a style that I loved.
When you’re going through the images just pin all the ones that you are drawn towards.
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